How to trace ip Searl Magnetics

Note that ONLY Searl Magnetics, Inc. has the full support and particiation of Prof. John R.R. Searl in the development of his technology.

Searl Magnetics Inc. is tasked in developing a unique magnetization process of impressing waveforms on permanent magnetic materials. Years of research has confirmed a new process of impressing multi-poled patterns is achievable and repeatable.

The magnetic technology is derived from the Searl Effect Generator (SEG) concept and other functional confirmations of it will be examined as well its applications toward the next generation of clean generator and motor technologies.

This is the business site of Searl Magnetics, Inc., its core operations is research and redevelopment into the unusual magnetic techniques of the SEG technology for electrical motor and generator applications that can utilize multi-poles magnetics patterns; subsequently, proceed towards production and all marketing opportunities.

The Searl Effect Generator will open up a new branch of science and engineering, based on quantum coherence at the atomic level where energy is of the highest quality and potential which allows for clean and efficient energy conversion.

Present day conventional energy production is wasteful and relatively inefficient, because it still operates in a random state at the quantum (sub-atomic) level, resulting in energy wasting by heating and poor efficiencies, which simply translates into higher energy bills to the consumer.

We welcome you to consider, a new era of opportunity with Searl Effect Technology, as a clean renewable energy idea. After years of investigation into the technical aspects of the SEG, from theory of operation, to hardware proof-of-concept demonstrations; results have been positive and is the basis of the formation of Searl Magnetics, Inc.

The SEG device is a brilliant innovative design, that is based on linear induction motor technology on a circular track, riding on a magnetic bearing, able to convert random ambient (primarily the heat spectrum) and other bands of ever present radiant energy into a useful uniform or coherent electrical power.

The working principle is the same as the energy cycle of a hydroelectric power plant, with respect to harnessing water as part of an open system; instead however, the SEG does it at the quantum level with electrons, where the reservoir of electrons is supplied by the rare earth metal, Neodymium. The SEG takes advantage of the electron's ability to absorb and emit kinetic energy, to harness outside energy in a system that recycles those electrons for their inherent energy.

The SEG is a revolutionary open system design, working in complete accordance with the laws of thermodynamics, by ways and means not yet researched to be understood by mainstream academia nor by the energy industry; except for Searl Magnetics, Inc.

The SEARL EFFECT GENERATOR promotial video

The name "Searl Effect Generator” may be misleading for some people, in that they think the device "creates" energy. There are technicalities and semantics at play here. The device generates the Searl Effect which is the collection, compression and CONVERSION of ambient heat or spectral energy that present everywhere into usable electricity. It does not create energy; rather, it reduces entropy, coherently channeling the energy, already present and surrounding the system, that would normally remain in a chaotic state.

Research has confirmed the merits the SEG concept at every level of our own technical abilities and limited resources, still the results have been extremely encouraging. It has been confirmed in many ways that is beyond mere technical coincidences:

• waveforms can be impressed on magnetic material in new ways

• made the magnetic bearing self-evident

• proven spin and orbital rotation of the rollers around the ring plate does happen

• confirmed the electrical principles of motor and generator are indeed inherent in the SEG design.

•confirmed orthogonal field vectors are all valid and thus conforms to electrical motor and generator principles in design.

John Searl, the inventor of the concept, foresaw increasing pollution with decreasing atmospheric oxygen as far back as 1968, that it would cause environmental changes and that there had to be a solution for it. The SEG technology provides an ideal solution to such problems.

The SEG is a green and clean renewable approach towards energy production that can support the grid in many ways. As a standalone power source, the SEG can provide electrical AC power to supplement the growing demand for energy with dedicated SEG power plants. It would function well in remote areas with limited or no access to resources. It is scalable from a small portable unit, to a very large generator, capable of meeting any requirement, as a large single unit or a battery of smaller units, functioning in concert. It may be utilized to support local power substations, effectively bypassing much of the overextended power lines, associated with loss of energy. This would effectively reduce the burden on the current electrical grid, by supporting it where it is most needed.

The SEG conforms to industry production standards of electricity, as in any normal power generator, utilizing the concept of stator and rotor relationships; however the SEG does this with sets of Ring Plates and Rollers. The only difference is the SEG uses the abundant electrons in the rare earth material to kick start the system. It maintains continuous output, regardless of weather conditions and self-adjusts to the variations in demand for electrical output.

The major by-product of the SEG is a localized cooling effect, which could be further utilized, for air conditioning or refrigeration purposes. The design of the SEG is ideal for mass production, with attributes that are clean, healthy, safe and sustainable for the cost effective production of electricity, with low maintenance costs.

Searl Magnetics Inc. is a legal corporate entity setup to research and develop the unique magnetization process and generator design known as the Searl Effect Generator technology.

Our current objective is to develop a 15 Kilowatt standalone electrical generator. Preliminary research has been very encouraging and is the basis for this venture.


Based on past experiences, to develop a fully operational SEG will require at least $3 million of capital funding, providing for;

• skilled and experienced personnel

• buildings and rent for the facilities

• heavy machinery

• test equipment

• energy to run the equipment

• legal support services

• raw materials and shipping

• licensing

However, even without the desired funding, we have made great progress on a program of achievable milestones and we will continue to develop the technology; although at a reduced pace. Searl Magnetics Inc. will carry out the most immediate task at hand, to develop the first of the three stages of a 15Kwatt version of the SEG, and Hollywood will be filming to documenting our progress.

Ultimately this venture will demonstrate how the "Searl Effect" converts ambient energy into useful electrical currents that drives the rotors or rollers into motion. The first demo will be a stator with 12 rollers and at least 500 watts demonstrable output is expected.

We will consider the option to equip an electrical vehicle with an SEG, to raise awareness of the technology as a traveling exhibition that goes without ever stopping to refuel or recharge. This should surely attract the attention of mainstream media networks and demonstrate to the public, by the millions what has been suppressed or long delayed by greed and or status quo lack of awareness and support.  

We are sincerely confident that the SEG is the right approach to meeting the growing present and future market demands for clean economical electrical energy for home and industry.


Fernando Morris,

CEO / SEG Dev. Eng.

Searl Magnetics, Inc.

Copyright John Roy Robert Searl 2014. All rights reserved.